One month since publicaion

The book has been out for about a month now and seems to be selling well, at least for a book that is very specialised. We have had one published review which liked the book and recommended it for anyone involved in the fruit business.

A few companies have bought licences which is petty cool.

I have been working with a juice company that wants to create a functional juice, so I'm getting a chance to put some of the ideas in the book into action. If everything works well, they will create a new product category in the juice market and show that it is possible to create a superfruit that is not based on something wild and exciting, but that can still wear the superfruit tag.

It would be great to get a debate going on the Six Elements - do people agree with these? Do they make sense? Or do readers think that there is another definition of a superfruit?

The book is finished!

After 18 months and endless meetings and rewrites the book is finished - and it looks great! It has ended up being 280 pages with lots of charts, tables and pictures. It seems hard to believe when we started out writing that it would ever get done, and that, in fact I was even writing a book.

The publication date is June 9 and I'm looking forward to seeing what it looks like and hopefully seeing some sales. I'm pretty happy with the content, I think it covers the superfruit market really well and explores the marketing implications of superfruit. You can have a look at the book at the New Nutrition website.

Next step is to put the findings from the book into practice.