After 18 months and endless meetings and rewrites the book is finished - and it looks great! It has ended up being 280 pages with lots of charts, tables and pictures. It seems hard to believe when we started out writing that it would ever get done, and that, in fact I was even writing a book.
The publication date is June 9 and I'm looking forward to seeing what it looks like and hopefully seeing some sales. I'm pretty happy with the content, I think it covers the superfruit market really well and explores the marketing implications of superfruit. You can have a look at the book at the New Nutrition website.
Next step is to put the findings from the book into practice.
