Ok, so I started a blog, what now

This seemed like a good idea, start a blog about something you know about and that maybe people will be interested in and see what happens. I am in the final stages of writing the Superfruit book, maybe a blog would be a good place to start a discussion about superfruit.

It's not for everyone, I get that. Not everyone will be interested in superfruit and it's a kind of technical and marketing thing.

So, I've done it and now I'm not quite sure where to go next - any ideas?

One new thing is that there are now six elements of superfruit success (nice alliteration I thought). For a while now, Julian (my co-author) and I have been debating whether novelty was another factor. We even wrote a section explaining why novelty is not an additional factor - then we realised that if we could write a whole section on why not, then it probably was.

So, novelty. We think of it in three ways:

1. The way you probably think about it - it's a new, exotic fruit you have never heard of, probably from some country you never thought of visiting, used for hundreds of years by people who live to 120 - maybe not, but you get the idea. Things like acai, goji and mangosteen (go on Google them), but there are other ways to think about novelty.

2. New format - it's been around for ages but now it is a drink, or a bar, or maybe a capsule. Watermelon juice - hey watermelon, nothing new about that but have you ever drunk it as a juice (except when it's dribbling down your chin)?

3. New market - cranberries have been served on turkey in the US almost since the founding fathers, but virtually unknown in Australia where Ocean Spray is having a good time selling a product that has been on the market in the US since 1959.

So now there are six, and at least it allows my series of 's's